target market for a cross stitch designer

“I first started officially selling pieces from a stall in the Backyard Market, an indoor market at the Old Truman Brewery and a spin off from the Sunday Up Market just off Brick Lane. Having made one Flower Bomber, one request followed another from friends and friends of friends, and (after years of hard work) before he knew it, he had a business on his hands.

Maybe if you didn’t have to do it in the dead of night with fear of getting busted, it might have been the walls of Bow that benefited from his artistic skill. Belfast is incredible for political street art, and it’s always fascinated me – not enough to catch me with my hood up and a spray can in my hand though, that doesn’t seem too relaxing”. Unfortunately the haberdashery department of John Lewis doesn’t often cater for trendy London types (or trendy any location types, in order not to be too London-centric) and Phil found himself nauseated and impatient with the Forever Friends designs or scenes from a Victorian winter wonderland.īanksy’s Flower bomber first inspired Phil to take his Urban cross stitching adventures to a whole new level. But what was his cup of tea? As he had so often before, he sat down, took up his cross stitch and allowed himself to stitch his cares away. Years later, Phil left his Belfast home to find glory as a print cutter in the terribly fashionable world of London fashion, before he realised it wasn’t quite his cup of tea. Here, where craft is second only to God, Phil removed himself from the boredom in the dust and tumbleweed by learning cross stitch. With its fetish for all that is young, new and alternative and its equal love of ‘vintage’ and tradition, it stands to reason then, that East London is the home of the boom in cross stitch graffiti.Ī bit of history before we get bang up to date – young Phil, the hero of the piece, learnt his craft from an adopted grandmother, whilst an exchange student smack in the heart of America’s bible belt.

If ever there was an example of the mish-mashing of cultures that East London thrives on, then it is the work of 29 year old Phil Davison, the Urban Cross Stitcher.

Target market for a cross stitch designer